VietGuys attracted thousands of engagements at The Master Channel Season 5

In Ho Chi Minh City, the event "Build and Warm the Master Channel: Season 5: Online to Offline Interactive Exhibition" organized by VietGuys and PangoCDP, drew over 2,000 attendees and garnered more than 34,000 interactions throughout its various demo tours.

Held at Nguyen Du Stadium in District 1, Ho Chi Minh City, from March 22–23, the event was a collaborative effort between VietGuys and PangoCDP. It featured 12 expert speakers, including CEOs, directors, and managers from a diverse range of businesses. 

A unique aspect of this event was the continuous interactive "demo tours," which simulated the customer journey and the data flow from online to offline. These tours covered multiple business sectors such as FMCG, retail, cosmetics, and F&B, etc. Participants were guided from online touchpoints, where they could interact with digital advertisements, to offline locations like counters, shops, grocery stores, and convenience stores, where customers typically make direct purchases.

In addition to the experiential tours, the event featured a classroom area designed to simplify technology and data concepts. The main entrance of the exhibition had a gate designed to resemble a school entrance, welcoming attendees into a classroom-like setting. This interactive format allowed visitors to grasp complex concepts in a straightforward manner.

VietGuys and PangoCDP are the organizers of the event series "Build and Warm the Master Channel," which has completed five successful seasons, drawing over 5,000 participants. This success was driven by a shift in interaction channels between businesses and customers via a Super App, a significant innovation in a market where SMS service provision in Vietnam is reaching saturation.

Dr. Dinh Mong Kha, the initiator of "The Master Channel" concept, is an Angel Investor, Board member of PangoCDP, and CEO of VietGuys. She shared: “In collaboration with several customers, the management observed a notable shift in traditional messaging trends in Vietnam following the COVID-19 pandemic. Customers started to reduce costs and optimize operations, leading to a saturation in traditional messaging and a gradual transition to Over-The-Top (OTT) platforms. Thus, from late 2020 to early 2021, Kha and the VietGuys team began working on solutions to help businesses enhance their interactions with customers.”

The success of "The Master Channel" is evident through VietGuys' collaboration with leading enterprises such as Highlands Coffee, Enfa, Coca-Cola, and Vietnam Airlines. Since its launch, the concept has reached over 50 clients and is projected to double its client base by 2024.

Since collaborating with Pango, the concept of "The Master Channel" has evolved into a comprehensive solution, revolutionizing how businesses interact by shifting from SMS to Super App. With the guidance of Hideki Kato, former CEO of VietGuys, the initiative has gained traction. In less than two years since its launch, VietGuys has engaged over 50 clients, including top-tier enterprises like Highlands, Enfa, Coca-Cola, etc. The customer base is expected to double in 2024.

Mr. Yasuhiro Urata, General Director of VietGuys, noted that "The Master Channel" events have continued to grow in scale and scope. He highlighted that VietGuys' solutions in the Vietnam market differ from those in Japan, as Vietnamese businesses are more adaptable to new technologies. He commended Dr. Dinh Mong Kha and the VietGuys team for pioneering this potential direction, stating, "I believe this transformation will create value for all parties involved—Super Apps, enterprises, customers, and solution providers like VietGuys and PangoCDP."

“The Master Channel" is more than a concept; it's a comprehensive solution with methods and toolkits to help businesses establish key interaction channels with customers. It allows enterprises to focus resources on a single channel, creating a more cost-effective and enhanced customer experience. This approach, based on customer data platforms, seamlessly integrates popular Super Apps like Zalo and MoMo to ensure businesses can effectively engage with their customers.