7 benefits of SMS Marketing you should know

In the age of the 4.0 technological revolution, mobile phones have become an indispensable fixture in nearly every individual's life. A 2017 Nielsen survey revealed that over 92% of the Vietnamese population owns a mobile phone, spending an average of 3-4 hours daily on various activities, including work, study, and entertainment. 

SMS, or Short Message Service, is a telecommunications protocol that facilitates the transmission of concise text messages via wireless networks. This pervasive medium makes SMS Marketing an invaluable choice for businesses seeking to reach a vast customer base, particularly in an era when mobile devices command the spotlight.

Let's explore the prominent advantages of SMS Marketing in comparison to other marketing strategies through the following discourse.

Remarkable Message Open Rate

SMS Marketing boasts a staggering open rate, often reaching up to 98% (as per research by Arcep, Médiamétrie, and SlickText.com). Given the ubiquity of mobile phones and the frequency of text messages, SMS Marketing captures the recipient's attention. Users tend to promptly open SMS notifications, making this medium more effective than many other advertising forms. If your business yearns for a consistent and reliable way to engage with customers, SMS Marketing is an enticing avenue to explore.

Cost-Efficiency

Sending SMS messages to customers is an economically viable approach. Even when reaching a substantial audience, the costs remain manageable. SMS Marketing typically proves more budget-friendly than alternatives such as Facebook advertising. This affordability renders SMS Marketing a compelling choice, especially for startups aiming to promote their offerings without incurring exorbitant expenses.

Mobile Compatibility

In the realm of Industry 4.0, an increasing number of consumers employ mobile devices for online shopping and web browsing. Businesses must ensure they maintain a strong presence on users' mobile devices. SMS Marketing seamlessly integrates into a mobile-friendly marketing strategy. It caters to both feature phones and smartphones, allowing businesses to engage diverse customer segments effectively. Thus, SMS Marketing stands as a pivotal tool within any comprehensive Mobile Marketing strategy.

Synergy with Other Marketing Initiatives

SMS Marketing does not operate in isolation. It can seamlessly complement various marketing endeavors, including customer care initiatives. This synergy enables customers to connect swiftly with a business via SMS, facilitating enhanced communication and service.

Swift Delivery

SMS messages are delivered instantly. Once the send button is pressed, businesses can rest assured that their customers will receive the message promptly. This expeditious delivery holds substantial benefits, especially in time-sensitive scenarios, where immediate communication is pivotal. SMS Marketing requires minimal preparation time, eliminating the need for document collection, printing, design finalization, or intermediary coordination.

Opt-Out Option

Granting customers the choice to opt out of receiving messages is of paramount importance. Continuously sending messages to disinterested customers can result in their alienation. Providing the option to unsubscribe ensures that customers who wish to discontinue SMS notifications can do so. Despite opting out, businesses still retain alternative marketing channels for engaging with this customer segment.

Versatility and Customization

SMS Marketing stands out for its unparalleled flexibility. It accommodates an array of purposes, including the announcement of promotions, limited-time discounts, loyalty program promotions, new product launches, and news dissemination. It serves as a versatile tool suitable for businesses of all sizes, including small and medium-sized enterprises (SMEs).

Elevate your SMS Marketing campaign with PangoCDP

In addition to the aforementioned benefits, SMS Marketing offers the potential for content personalization and real-time performance measurement. This allows businesses to swiftly adapt and optimize their SMS Marketing campaigns.

Elevate your SMS Marketing campaign with PangoCDP

In addition to the aforementioned benefits, SMS Marketing offers the potential for content personalization and real-time performance measurement. This allows businesses to swiftly adapt and optimize their SMS Marketing campaigns.

Moreover, VietGuys' SMS service, in conjunction with the PangoCDP customer data platform, empowers businesses to deliver tailored messages to the right audience, at the right time, employing personalization and data-driven automation. This approach not only enhances the customer experience but also augments the effectiveness of SMS Marketing campaigns and fosters brand loyalty.

For more information about VietGuys' services, please visit our website or contact our hotline at 028 7300 8027 for guidance and support.